Why SEO Scan?
SEO Scan will help making your website visible on the internet through search engines like Google and Yahoo! without having to pay search engines per click (SEA: Search Engine Advertising / PPC: Pay Per Click).
It enables you and your online marketing experts to receive online seo advice and training without budging from your office and is developed by Wasseo to save resources that would otherwise be needed to receive search engine optimization (seo) advice.
What is an seo scan?
The SEO Scan is a concise report on your website highlighting strengths and weaknesses concluded with an online seo support proposal. It covers the main aspects for driving converting visitors to your site: website development, website content, link building and website conversion friendliness. Check out the relevant tabs for more information on the aspects that are covered in the seo scan.
Until further notice, the seo scan report will be delivered free of charge.
Some issues
Does your site abide to Google quality guidelines? Failure to do so may result in a penalty or even a ban from the search engine results pages (serps). Which website development techniques are applied? Some techniques like frames and flash can seriously obstruct indexation by search engines.
If keywords are hidden from them through the use of images replacing text, the indexation for those terms can obviously not be optimal. If applicable, these issues will be mentioned in an seo scan report.
Example of an seo scan report
pdf example of seo scan report (opens in new window)
SEO Scan of Technique
Domain
Is the domain name wisely chosen? A good domain name contributes to your online visibilty. Are subdomains properly implemented? Poor implementation of subdomains can cause indexation problems like duplicate content. The notorious www-less phenomenon is mentioned in seo scans more often than not.
URLs
Are the urls well composed? Just a few tips are mentioned here. In order to raise the relevance of important keywords, urls should 1) contain thèm rather than irrelevant (numerical) identifications and 2) be short.
Numerical identifications don't just diminish focus on the keyword. They also may create duplicate content. Compare (http://www.) yourdomain.tld/products?catid=123&productid=456 and (http://www.) yourdomain.tld/products?catid=123&productid=457 with (http://www.) yourdomain.tld/women/shoes/adidas/tennis and (http://www.) yourdomain.tld/women/shoes/adidas/golf.
Source code
Is the source code clean? The cleaner the code, the higher the focus on keywords and the easier the main subject of website pages is detected by search engines. Is the HTML valid? Is CSS optimally employed? An seo scan reports whether your source code is search engine friendly, or not.
SEO Scan of Content
Keywords
Are the key search terms well chosen? Is the content sufficiently laced with keywords? If not mentioned more than once on the page it will be hard to conclude that a keyword is the subject. The position and frequency of keywords are both factors in the search engine algorithmes. The relevance of surrounding text should also be considered.
HTML Emphasis
Is HTML properly employed to accentuate keywords? There are several ways to use the source code to emphasise keywords like through metatags and header tags. The seo scan indicates how well this is executed.
SEO Scan of Links
Inbound links
Does your site receive sufficient links from external parties? Are the originating pages relevant to their destination page? The number of links and their relevance is a highly important factor for search engines during indexation.
Internal link structure
By conciously (re)designing your information architecture (IA) you can raise the scoring potential of keywords through their position. A well designed website structure can save you a lot of link building. No seo scan is complete without a review of the internal link structure.
